In June of 2017, a Linkedin article from PCG asked for automotive specialists to participate in a long overdue refresh of the ADF 1.0 specification. A group of volunteers with a variety of automotive backgrounds formed a committee that began meeting in November. They had a lofty goal of updating a standard that has not been touched in 17 years but was inconsistently manipulated by everyone in the industry. Their goal was to provide new tools that everyone agreed was not everything we wanted, but enough of a good start to deliver by Mar 22, 2018, during the NADA convention in Las Vegas. Six months of weekly business and emails to come to a consensus and recognize that ADF needs to be managed and extended for further growth.
Some core elements need to remain the same: ADF 2.0 will still be based on an XML format and will be limited to use within the Automotive vertical. The ADF 2.0 Standard’s business requirements do not dictate the method of transport of the standard. It remains an open XML-based standard designed to pass information between vendors and users within the Automotive vertical. The implications of remaining an open XML standard is that the technical implementation of business requirements that might be achieved easier by expanding the standard.
ADF 2.0 introduces two new element sections: details and custom and some additional nodes to 1.0.
The first new element is “details”, this will provide transaction types. It can include information on what a customer wishes from a dealership: sales, service, parts, acquisitions, and warranty. It expands the channels in which a lead is acquired: internet, phone, walkin, text, list. It provides the trait of a consumer: initiated, referral, and previous owner. And it allows for the assignment of the lead to a dealership entity: salesperson, BDC agent, serviceperson, etc.The second element is , this will provide a section for specifications that do not conform to the current overall standards. It should not be used to circumvent the core feature of the standard, vendors can transmit data that is specific to a product. It also provides a method for facilitating a text or chat transcript.Also, a new addition has been added to the element, it called , this offers a simple URL node to allow for the transmission of sensitive personal information such as credit scores, salaries, social security number via a protected URL that will be determined between the third party and the dealership.
The ADF 2.0 Committee has been chaired by David Metter (Co-Founder & President of Autohook, powered by Urban Science) and Nancy M. Hernandez (Owner and Founder of Advertising Avenue and ADF converter, powered by Lead Adaptor). Additional industry experts contributed ideas and feedback included the following companies: ASC Corp, Call Drip, Car Now, Clarivoy, Cox Automotive, Dealer Inspire, Dealer Socket, Dominion, Drive it Now, Edmunds, ELeads One, Kain Automotive, PCG Companies, Team Velocity Marketing, TrueCar, and Vinsolutions.
For more info, we suggest you read What is ADF