Monthly Archives: November 2017

2017 Automotive Analytics and Attribution Summit

By | 2018-05-11T17:57:53+00:00 November 22nd, 2017|Conferences|

How Good is Your Automobile Dealership Analytic Data?

This year on November 8th and 9th, 2017  the first Automotive Analytics & Attribution Summit held in Boca Raton, Florida.  I will be attending to get information for my automotive clients. It a first of its kind dedicated to online marketing analytics and attribution for the automotive industry. I expect the summit to bring together like-minded automotive dealership marketing analytics, marketing portals, and CRM technology companies to discuss standards or methods for handling attribution and analytics.

I have been a part of the online ADF 2.0 committee with David Metter and Brian Pasch to improve and expand the capabilities of ADF (Auto-lead Data Format). This is way overdue, ADF 1.0 was released 17yrs ago, according to on May 3, 2000. It was the joint effort from Reynolds & Reynolds, Autovantage, Stoneage, Cobalt, Microsoft,, AutoSite and Kelley Blue Book which provided us with this standard. Today the automotive industry has grown and their needs are wide-reaching, I am looking forward to having further discussions to improve on 1.0 and expect to have ADF 2.0 release in 2018 during the NADA conference in Las Vegas for March 2018

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