After three days of meeting exciting automotive professionals and attending several workshops. I am happy to report that it was worth the cost and the wait. Automotive Analytics & Attribution Summit was in a held at the Boca Beach Club and offered workshops thatprovided us with tools to apply everyday in order to help my clients sell more cars thru marketing.
On Tuesday, August 7, 2017, I attended the VistaDash User Group, where I discovered it to be a reporting system that connects Google Analytic with the dealers CRM to provide new metrics that are specific to dealerships. Later there was a meeting of ADF 2.0 Committee, here I was able to meet individuals that I had spoken to on the phone, such as David Metter of Urban Science, Thomas Gage of Gage Consulting, and Brian Jacobs of ELeadOne and many more that are critical to the update of ADF 1.0 in the near future. We had come together to discuss the future of ADF and how to help the auto dealerships.
Wednesday was a full day starting early at 7 am with breakfast served on a beautiful patio deck and opening keynote speakers Brian Pasch of PCG our host and John Clavadetscher of Cars.com who had a very engaging history presentation of our industry. In the afternoon, I attended two workshops: The Audience Effect: How People-first Marketing is Disrupting Attribution and Why Consumers Loathe Your Online Experience. The first was conducted by Kelly Owens of Oracle Data cloud and was very informative on how you can unlock layers of consumer data in Facebook to target specific markets, and the second was conducted by Andy Medley which was a bit more self-promoting, but did reveal how limited we are in being able to personalize a site to individuals.