2017 Automotive Analytics and Attribution Summit Summary

What’s going on with Automotive Attribution?

After three days of meeting exciting automotive professionals and attending several workshops. I am happy to report that it was worth the cost and the wait. Automotive Analytics & Attribution Summit was in a held at the Boca Beach Club and offered workshops thatprovided us with tools to apply everyday in order to help my clients sell more cars thru marketing.

On Tuesday, August 7, 2017, I attended the VistaDash User Group, where I discovered it to be a reporting system that connects Google Analytic with the dealers CRM to provide new metrics that are specific to dealerships. Later there was a meeting of ADF 2.0 Committee, here I was able to meet individuals that I had spoken to on the phone, such as David Metter of Urban Science, Thomas Gage of Gage Consulting, and Brian Jacobs of ELeadOne and many more that are critical to the update of ADF 1.0 in the near future. We had come together to discuss the future of ADF and how to help the auto dealerships.

Wednesday was a full day starting early at 7 am with breakfast served on a beautiful patio deck and opening keynote speakers Brian Pasch of PCG our host and John Clavadetscher of Cars.com who had a very engaging history presentation of our industry.  In the afternoon, I attended two workshops: The Audience Effect: How People-first Marketing is Disrupting Attribution and Why Consumers Loathe Your Online Experience. The first was conducted by Kelly Owens of Oracle Data cloud and was very informative on how you can unlock layers of consumer data in Facebook to target specific markets, and the second was conducted by Andy Medley which was  a bit more self-promoting, but did reveal how limited we are in being able to personalize a site to individuals.

Here is the list of conference topic

  • The Audience Effect: How People-First Marketing is Disrupting Attribution – by Kelly Owen of Oracle Data Cloud

  • Building Effective Targeting and Attribution Models with Experian Data – by Ken Kolodziej,  Experian Automotive

  • Stop the Insanity: Your Sales Attribution Reports are Flawed – by David Page, Dealer eProcess

  • Building Effective Marketing Campaigns That Connect With Sales Date – by David Boice, Team Velocity

  • Why Consumers Loathe Your Online Experience – by Andy Medly, PERQ

  • 7 Secrets to Maximizing Your Attribution Investment – by Steve White, Clarivoy

  • Meet Roxanne, A Technology Breakthrough to Measure Attribution Through Events and Customer Intent – by Joe Chura, Dealerinspire

  • All Traffic is Note Created Equal: How to Use First Party Data to Attract Buyers vs. Shoppers – by Seth Berkowitz, Edmunds

  • Leveraging GA to Measure Conversion Tool Effectiveness – by Aaron Baldwin, CarNow

The last day, started with a nice breakfast and Keynote panels as well as more workshops in the afternoon. I attended Meet Roxanne – A technology Breakthrough to Measure Attribution Through Events and Customer Intent by Joe Chura of DealerInspire. Joe Chura provided a very entertaining and informative hour by which he not only explained the need for attribution but also how to achieve not only with this product but on our own.

Joe Chura provided a very entertaining and informative hour by which he not only explained the need for attribution but also how to achieve not only with this product but on our own.

The second, and last workshop I attended that day were Investing Your Media Dollars With Certainty: The Role of a Quality Visit and Attribution with Kevin LeSage of Cox Automobile, this left me with more questions than answers and it seems that they were lagging behind other web vendors in the offerings.

The last day, started with a nice breakfast and Keynote panels as well as more workshops in the afternoon. I attended Meet Roxanne – A technology Breakthrough to Measure Attribution Through Events and Customer Intent by Joe Chura of DealerInspire. Joe provided a very entertaining and informative hour by which he not only explained the need for attribution but also how to achieve not only with his product but on our own. The second, and last workshop I attended that day was Investing Your Media Dollars With Certainty: The Role of a Quality Visit and Attribution with Kevin LeSage of Cox Automobile, this left me with more questions than answers and it seems that they were lagging behind other web vendors in the offerings.

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By | 2018-05-11T17:56:45+00:00 December 1st, 2017|Conferences|

About the Author:

Specialist in Automotive Marketing and ADF leads. If you like this post, you can follow on LinkedIn at https://www.linkedin.com/in/nancymhernandez/

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