Tips to improve your car dealership website and increase sales

Monetize your car dealership website by having a good design and form

Every day lots of people browse car dealership websites. Many of them could become your customers, but what’s your game plan to land that client?

Converting website visitors into clients

Some companies think that increased visits to a website lead to more sales, but that’s definitely not the case. You must have the right tools, design, and a strong digital structure to make the experience for visitors informative and smooth.

These things are easier said than done, but used correctly will communicate a message of confidence that your visitors will trust. I’d like to provide you with some tips that will help improve your user experience and convert visitors into actual buyers.

Make sure you have good traffic

Even though web site visits don’t always result in sales, it is the starting point, and yes there is some truth to larger numbers of digital consumers increasing the chances of finding potential buyers. The rest is up to how your site is constructed. For now let’s stay with traffic.

To attract visitors is important that you rank at top of the web search engines for your category and geo-region, which allows you to make your brand visible, especially in comparison to your competitors. You cannot achieve this without a good SEO strategy.  To implement the right one for you, I recommend consulting an expert.

Design a good form

All car dealership’s websites need to upload conversion elements – a fancy way of saying you need a form for your customers so that you can contact them. It’s essential to have a website architecture that helps you get more leads through a good user experience. Having an extensive, confusing, or complicated form is counterproductive.

Forms should be as short as possible so that customers keep their minds on the goal – buying your product or service. Consider using chat forms as a complement to your forms. It’s a convenient way to engage your customers while they are on your site. Some chats even include SMS texting, which is cool so that you can upload photos and video, but most importantly you get the client’s contact information.

Improve your CTA’s

Calls to Action, or CTAs, are highly underrated. If you want to convert your website into a revenue generator you must have an excellent CTA. Otherwise, customers have nowhere to go when they are most excited about their purchase. To catch the right customer you must make the invitation right for them. For example, rather than “Call Us Now”, or “For More Information”, consider saying “Ready to buy that dream car? Here’s how.”

Share the contact information

To attract clients you must clearly show how they can contact you if they decide to pick up the phone and call, or send an email directly. Approachability gives clients a reason to trust and rely on you. Consumers are more likely to purchase from a brand that is more accessible than competitors. Consider SMS texting and chats as well.

Finding your way around your website

I hope this post can be of use for you. I know these tips work because they are proven. You are the expert of your business, and your web designer should be an expert at what they do to get the most of your main access point to the public, your website. Implementing it with the right team of experts will yield surprising results.

If you have more questions about how to make improvements to your website that result in more clients, please contact us.

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By | 2018-11-15T14:54:03+00:00 November 15th, 2018|Uncategorized|

About the Author:

Specialist in Automotive Marketing and ADF leads. If you like this post, you can follow on LinkedIn at

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